As many insurance agents will tell you one of the most satisfying parts of the job is the feeling you get when you are able to really help a client. However, this feeling is few and far between if you are unable to beat the competition to the punch and land the client in the first place. With virtually every market having numerous captive and independent agents targeting the same prospects competition in the insurance industry can be quite fierce.
What are you doing to set yourself apart from the competition? What are you doing to show prospects that you are the right agent for them?
Here are five ways to improve your standing within the industry, allowing consumers to see why you are the cream of the crop:
1. Make it clear that great customer service is a priority.
Every insurance agent has customers, but not every one is devoted to offering a high level of service. From accurate quotes to providing fast response to claims, you want everybody to know that you will never be outdone in the customer service department.
Tip: Customer service is everything and it must be emphasized to every employee of your agency. Each point of contact is potential for a great or bad experience. Customer service is the basis for growing a book organically through referrals. Go the extra mile to always offer remarkable customer service and you will be rewarded.
2. Communicate with prospects and customers through all means.
From phone to email to face to face meetings, make yourself available at all times. This goes along with providing great customer service.
3. Don’t be shy about visiting with people in their home, if this is something they are interested in.
Imagine how this would set you apart from the competition. While other agents are requesting a prospect to drive to their office, you are doing the work and meeting with the person at home, face to face. This shows that you truly care about the person. This shows that you want the business more than the next agent.
4. Create a killer presentation for every product you offer.
While some agents “wing it” and hope for the best, create a presentation you can rely on during every type of meeting. Not only will this better your chance of success, but it goes a long way in ensuring that the prospects receive all the information he or she needs to make a decision.
5. Get serious about following up with prospects and clients.
When somebody is thinking about buying a policy from you, follow up from time to time so they know you are interested and available.
The same holds true with active customers. Your customer service should not stop when the person signs on the dotted line. A quick phone call or letter from time to time can do wonders for your business. After all, the best client is the one you already have.
Also See: Crush Insurance Leads
Can You do These Things?
By implementing the five ideas above, you will definitely set yourself apart from the competition.
With these skills honed any agent can turn a insurance lead buying campaign into a steady stream of referral generating clients.